About Leading by Design

Our mission is to help you discover and develop your unique design for leading well.

OUR MISSION

We believe that great leadership happens by design.

One executive at a time, Leading by DESIGN is dedicated to making West Michigan the place to find the country’s best leaders.

Founded by Rodger Price, Leading by DESIGN was built on the premise that leadership skills are not always inherent, but when those skills are offered through experiential and reinforced learning models, they can be developed.

Our mission is to do everything possible to help you discover and develop your unique design for leading well.

Meet the Leading by DESIGN Team

Rodger Price

Rodger Price

Founder and Managing Partner

Rodger considers himself one part engineer, one part businessman, many parts coach and teacher. With a passion for science, learning, and faith, Rodger brings a unique perspective to leadership development. He founded Leading by DESIGN in 2014.

Watch Rodger’s Introduction

Elizabeth Rolinski

Elizabeth Rolinski

Managing Partner

After years of building and leading teams across the globe as a key operations leader, Elizabeth Rolinski is passionate about developing west Michigan leaders.  She enjoys creating environments where each member of the team is invested, growing, and excited about their work.

Watch Elizabeth’s Introduction

Jeffrey Boersma

Jeffrey Boersma

Learning and Development Principal

Launched from a career in manufacturing, Jeff has coached top-level leaders since 2000 in a variety of industries, including business, education, and non-profit organizations. Not only is he a great coach, he has a doctorate in leadership and has trained dozens of other coaches.

Watch Jeffrey’s Introduction

Meredith Nieuwsma

Meredith Nieuwsma

Learning and Development Principal

Meredith coaches all kinds of people in different stages of life, with an emphasis on women, emerging leaders, and people in the midsts of career transitions. Not only is Meredith a great coach, she has trained hundreds of people on how to coach.

Watch Meredith’s Introduction

Gerald Alvaro

Gerald Alvaro

Learning and Development Principal

Gerald has a deep care for people. He coached individuals and built multiple leadership development programs, which helped people reach new heights in their careers and personal lives. Gerald has passionately given his life to building up those around him in his workplace, church, and community.

Watch Gerald’s Introduction

Dave Ozios

Dave Ozios

Learning and Development Principal

After spending 25 years leading in the corporate arena, Dave was drawn to our mission to develop amazing leaders in West Michigan.  He enjoys teaching and helping leaders develop their unique potential which he has done with dozens of people in both the corporate and non profit world.

Watch Dave’s Introduction

Kristen Kosidowski

Kristen Kosidowski

Learning and Development Principal

Kristen comes to us with 2 decades of engineering and corporate leadership. Her passion focus for leadership is to align vision with action – without burning out. She blends strategic insight, mindset coaching, and real-world experience to help leaders grow, build trust, and lead with purpose.

Dave Koetje

Dave Koetje

Learning and Development Principal

Dave is interested in all aspects of human empowerment. Pushing brilliance from ground floor to C-Suite, Dave enjoys teaching, learning, community building, and facilitation. Having spent decades of leadership in West Michigan schools and ministry, Dave aligns governance to drive institutional mission.

Ken Horner

Ken Horner

Learning and Development Principal

Following a career in the automotive industry, from entry-level engineer to executive leadership roles, Ken is committed to helping others reach their fullest potential.  His guiding belief that we are all capable of far more than we think we are, and his passion for helping others achieve their loftiest goals, have brought Ken into the coaching space.  
Ryan Snip

Ryan Snip

Business Lead at DISHER

​Ryan enjoys inspiring and empowering others to discover their strengths.  In his 25 years of engineering and organizational leadership, Ryan blends technical expertise with a passion to help leaders grow, unlock their potential, and lead with purpose.
Brent Heeres

Brent Heeres

Business Lead at DISHER

With over 30 years of experience in engineering, ministry and leadership development, Brent is dedicated to helping team members grow in resilience and well-being – both professionally and personally.  As a mental health advocate, Brent works to support environments where people can thrive and bring their best selves to every challenge. 
Tami Sneller

Tami Sneller

Office Administrator

Jointly serving Leading by DESIGN and DISHER, Tami leads the LEAD 24/7 alumni program. As leadership evolves, the concepts learned in LEAD provide a treasure trove of new applications.  Tami is on our team to provide a space for our alumni to continue exploring the depths of leadership in real time with the truths learned in our program.

Learn more about LEAD 24/7: A year of study, practice, and growth.