About Leading by Design
Our mission is to help you discover and develop your unique design for leading well.
OUR MISSION
We believe that great leadership happens by design.
One executive at a time, Leading by DESIGN is dedicated to making West Michigan the place to find the country’s best leaders.
Founded by Rodger Price, Leading by DESIGN was built on the premise that leadership skills are not always inherent, but when those skills are offered through experiential and reinforced learning models, they can be developed.
Our mission is to do everything possible to help you discover and develop your unique design for leading well.
Meet the Leading by DESIGN Team
Rodger Price
Founder and Managing Partner
Rodger considers himself one part engineer, one part businessman, many parts coach and teacher. With a passion for science, learning, and faith, Rodger brings a unique perspective to leadership development. He founded Leading by DESIGN in 2014.
Elizabeth Rolinski
Managing Partner
After years of building and leading teams across the globe as a key operations leader, Elizabeth Rolinski is passionate about developing west Michigan leaders. She enjoys creating environments where each member of the team is invested, growing, and excited about their work.
Watch Elizabeth’s Introduction
Jeffrey Boersma
Learning and Development Principal
Launched from a career in manufacturing, Jeff has coached top-level leaders since 2000 in a variety of industries, including business, education, and non-profit organizations. Not only is he a great coach, he has a doctorate in leadership and has trained dozens of other coaches.
Meredith Nieuwsma
Learning and Development Principal
Meredith coaches all kinds of people in different stages of life, with an emphasis on women, emerging leaders, and people in the midsts of career transitions. Not only is Meredith a great coach, she has trained hundreds of people on how to coach.
Gerald Alvaro
Learning and Development Principal
Gerald has a deep care for people. He coached individuals and built multiple leadership development programs, which helped people reach new heights in their careers and personal lives. Gerald has passionately given his life to building up those around him in his workplace, church, and community.
Dave Ozios
Learning and Development Principal
After spending 25 years leading in the corporate arena, Dave was drawn to our mission to develop amazing leaders in West Michigan. He enjoys teaching and helping leaders develop their unique potential which he has done with dozens of people in both the corporate and non profit world.
Kristen Kosidowski
Learning and Development Principal
Kristen comes to us with 2 decades of engineering and corporate leadership. Her passion focus for leadership is to align vision with action – without burning out. She blends strategic insight, mindset coaching, and real-world experience to help leaders grow, build trust, and lead with purpose.
Dave Koetje
Learning and Development Principal
Dave is interested in all aspects of human empowerment. Pushing brilliance from ground floor to C-Suite, Dave enjoys teaching, learning, community building, and facilitation. Having spent decades of leadership in West Michigan schools and ministry, Dave aligns governance to drive institutional mission.
Ken Horner
Learning and Development Principal
Ryan Snip
Business Lead at DISHER
Brent Heeres
Business Lead at DISHER
Tami Sneller
Office Administrator