ABOUT US
Become Equipped to Lead
Effective leadership means acting in alignment with your own unique design.
Through one-on-one coaching, executive team development, and small group classes, Leading by DESIGN equips leaders across West Michigan with the tools and training to discover and develop their individual blueprint for success.
BENEFITS
What You Gain With Our Program
Long-term Results
Practical Application
At Leading by DESIGN, we go beyond teaching concepts and offering tips — we reinforce key learnings through practical application and structured accountability, and we help leaders internalize concepts through on-site learning.
Ongoing Support
LEARNING CENTER
Leadership Matters Blog
Helping you be a leader worth following in West Michigan.
Why Vision Statements Often Fall Flat (and How to Make Yours Stick)
Vision statements often fail because they lack clarity, ownership, and action. Learn why they fall flat and how leaders can make them real.
Top 10 Qualities to Look for in a Leadership Coach
Looking for a leadership coach? Learn the top qualities to look for, the red flags to avoid, and the questions to ask so you can choose a coach you truly trust.
The Best Leadership Training Options for Engineering and Manufacturing Teams
Explore the best leadership training options for engineering and manufacturing leaders, including cohorts, workshops, and 1:1 coaching.
Get in touch
Questions? Comments? Looking for more information? Send us a message, and we’ll be sure to respond.
OUR OFFICE
201 W Washington Ave, Zeeland, MI
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CONNECT
616.330.2037





