About Leading by DESIGN

A steady partner in leadership and organizational growth

Helping Leaders Discover and Develop Their Unique Design for Great Leadership

We believe leadership journeys are deeply personal but connected to the health of entire organizations.

There is no single model or formula that works for everyone or every place. Our work helps leaders understand who they are, how they show up, and how their leadership shapes larger strategy, teams, and culture.

Whether we’re working one-on-one, facilitating strategic conversations, or supporting team connection, our focus is the same: empowering leaders at every level to lead authentically and effectively.

Who We Are

Now part of the DISHER Corp. family of brands, Leading by DESIGN was originally founded in 2014 by Rodger Price to help leaders and teams grow with purpose.

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Rooted

We are grounded in timeless principles, truth, and character.

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Transformational

We are focused on helping leaders grow deeply, personally, and sustainably.

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Enduring

We are committed to creating a lasting impact for leaders at every level.

Your Guides for Meaningful Growth

Behind every conversation, workshop, and coaching session is a team committed to you and your organization’s success.

Our coaches and facilitators bring real-world experience and genuine care to the work we do.

Our Services

Leadership Coaching & Development

One-on-one coaching and cohort-based experiences designed to support personal and professional growth.

Business Strategy

Strategic planning and vision work that helps leaders and organizations chart a clear path forward. 

Team & Culture Building

Workshops and assessments that strengthen trust, communication, and organizational health.

Take the First Step Toward Growth

Reach out to share what you’re navigating, and we’ll connect with you soon.