Do you remember the analogy of the rider and the elephant in the book Switch? Each of us has a rider—our rational, logical self—and each of us has an elephant—our emotional, reactionary self. When things are going just fine in our lives, our rider is usually in...
My son Marc was expelled from school a number of years ago because of a senior prank that went way too far. He and his friends got up in the middle of the night, broke into their school, and vandalized it. They stole the keys to school vehicles and drove them. You...
I’m going to give you a series of short phrases. They all come from same book. See how soon you remember the name of the book: Direct The Rider Script The Critical Moves Motivate The Elephant Shrink The Change Shape The Path Tweak The Environment Build Helpful Habits...
