Leading By Design Coaches

Jeffrey Boersma

Learning and Development Principal

Launched from a career in manufacturing, Jeff has coached top-level leaders since 2000 in a variety of industries, including business, education, and non-profit organizations. Not only is he a great coach, he has a doctorate in leadership and has trained dozens of other coaches.


My Background & Experience 

I come from a manufacturing background with business ownership. I have my Advanced Coach Certification and am a Certified Master Coach. I’ve been coaching for 25 years in a variety of industries. 


My Coaching Philosophy 

I believe a great coach serves with a fundamental understanding that in a coaching session there is an expert of the client’s context in the room, and it is not the coach. Another personal insight I lead with is that it is more effective to light a fire within a person than under them. 


Areas of Focus 

Areas I focus in include performance supervision, people development, and leadership. 


My Favorite Book & Quote 

  • Book: The Extraordinary Coach by John H. Zenger and Kathleen Stinnett 
  • Quote: “Wherever you are, be all there.” 

 

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